How will your Business Benefit from achieving first page rankings
Search engine optimization (SEO) is one of the most effective inbound marketing strategies. An SEO optimized website helps you grab a position on the first page of top search engines like Google and Yahoo. It is a significant way to get traffic to your site. However, most people don’t understand how this can benefit their business.
According to searchenginewatch.com, websites that rank on the first page grab up to 56.4% of traffic. The importance of attaining and maintaining a first page ranking on Google simply cannot be denied.
Here’s how this can benefit your business:
Visibility in front of New Customers
According to SearchEngineLand.com, Google receives 167 billion searches per month. When someone enters a specific term or keyword into the search field, Google will automatically pull up ten results on its first page. This is a fantastic place to be if you want new customers to learn and purchase from your business. Keep in mind, when more people see and read about your company, the chances of their friends and family members learning about it increases as well.
First Page Rankings Get More Traffic
Consider this fact: Google is one of the leading search engines in the world. Its market share is 84.14%, whereas Yahoo and Bing hold 7.57% and 4.42% respectively. Can you guess why it helps to get a first-page ranking on Google? Your website can get nearly 55% of the traffic. More visitors mean more people will learn about your company and develop an interest in what you have to offer. This translates to more business.
Builds a Credible Business Image
Getting a first-page rank also speaks volumes about your reputation. In the eyes of potential buyers, it means you have a better image. How? Visitors and customers make the assumption that websites listed on the first page authentic and therefore more reliable. This creates a trustworthy image of your company amongst both customers and competitors.
Augments Your Industry Proficiency
Attaining a first page ranking on Google means you have to increase both the quality and quantity of the content you produce. This takes time but the wait is worth the investment. In addition, when you write regularly about your business and industry it will help you stay on top of the latest information and developments. Therefore appearing on Google’s first page enables you to develop and maintain a hearty knowledge base on which your company can proudly stand upon.
Expands Your Company’s Online Visibility
Most people use the Internet to research information before purchasing a product or service. According to Adweek.com, 81% of shoppers will run an online search before making any kind of purchase. Their decisions may be based on ratings, descriptions, maps, and reviews- all of which are present on Google’s SERP pages. So if your website is on the first page, it simply puts it in front of people’s faces. It’s similar to having your restaurant set up on one of the busiest streets in town. It’s going to get more foot traffic!
Need help getting a top ranking on Google, contact Witty Cookie today.