Brand and Logo: The Person Behind Chupa Chups Logo Design
“Throw a dart at a globe and chances are you will hit a country where Chupa Chups is selling lollipops” This simply shows how famous and ubiquitous the brand is across the globe!
Chupa Chups has always been one of the most popular sweets to a child. Even to an adult, it is still an ‘innocent pleasure’. Now we all know this lollipop named “chupachús”, but do you know that its daisy logo was created by the world’s famous Spanish Surrealist painter, Salvador Dali? This eye-catching logo has not been changed since it was first created in 1969. Surprisingly, Salvador Dali managed to design this logo while working for only an hour at a pavement café! Dali was also the one who suggested the logo be placed on the top so that it could always been seen intact. A unique and well-design company logo is the first step to achieve brand recognition and get people remember your brand! It shows what your company is about and helps you establish the identity and image of your company. A company logo is a crucial branding tool and a great sales tactic by itself. Promote your business with the right logo!
Now it’s your turn to give us feedback about the new logo of WittyCookie! What do you think? Which one you like better? Feel free to leave your comments here.
WittyCookie’s Previous Logo WittyCookie’s New Logo